Search Engine Optimization

Search engine optimization (SEO) is a set of methods or techniques aimed at improving the ranking of web sites in popular search engine listings by focusing on building better sites, and using honest methods of promotion. Search engines display different types of listings on their results pages including: pay-per-click advertisements, paid inclusion listings, and organic search results. The primary goal with search engine optimization is to advance a web site by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies can increase the number of visitors, and the quality of visitors, where quality means visitors who complete the action the site intends (e.g. purchase, sign up, learn something).

For competitive, high-volume search terms, the cost of pay per click advertising can be substantial. Ranking well in the organic search results can provide the same targeted traffic, potentially at a lower cost. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.

An organic search is a process by which users find web sites in search engine listings that have not paid to get listed with them, as opposed to using the popular pay per click advertisement listings displayed among the search results. The business of search engine optimization, is usually concerned with maximizing the visibility of a web site by making its listings appear more frequently and more prominently in organic search results. Some businesses base their SEO strategies on the successful insertion of their web site listing(s) into organic search results for various popular keywords.

 

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