Web site traffic

Web traffic, known as the amount of data (measured in bits and bytes) sent and received to a web site determined by the number of visitors and the number of pages visited. Sites monitor the incoming and outgoing traffic to see which parts of their site are popular and to keep track of the sites allotted bandwidth. There are many ways to monitor web site traffic and the gathered data is often used to help structure sites, highlight security problems or indicate the popularity of individual pages or sections within a site.

Web traffic can be analyzed by viewing traffic statistics that are often found in the web server log file that is an automatically generated list of all the pages that have been served. A hit is generated when any file on the site has been served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the web site, a visitor will always generate at least one page view but usually generate many more.

Many web sites like Alexa and Google produce traffic rankings and statistics based on the people that access the sites, this information then is used to help gauge a measure of the popularity of the web site. By analyzing statistics, it is possible to see patterns such as shortcomings of the site that indicate that there is a need to find ways improve those areas. It is also possible to increase the popularity of a site and the number of people that visit it using techniques such as Search Engine Optimization (SEO).

The web site traffic can be increased by submitting the site information in popular search engines or purchasing advertising to help promote the site (including bulk e-mail, pop-up ads, and in-page advertisements). If a web page is not listed in the first few pages of a search engines search results, then the odds of someone finding that page diminishes greatly (especially if there is competing web sites on the first page of the results). Very few people actually go past the first page, and the percentage of people that goes beyond that to subsequent pages is substantially lower. Consequently, getting high placement in popular search engines is vital to a web site.

There are a number of other things besides just submitting your web site to popular search engines that you can do to help increase your web traffic and its popularity, including but not limited to building link popularity, offering free e-books or writing articles and classified advertisements. Perhaps the easiest one of these would be the building link popularity. This can be accomplished by writing e-mails to sites similar to yours and asking if they would link to your site.

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